Hello  |  Race Po!nt is an internet-based consultancy specializing in Visual Design and Digital Marketing, with over 25 years of experience in Communication Strategy and Advisory. RP focuses on driving growth through tailored marketing solutions, managing campaigns on platforms like Facebook, Instagram, and X to build brand awareness and engage audiences.

The winners of the future won’t be the ones with the biggest content budgets—they’ll be the brands with the deepest understanding of their customers and the unique value they bring. This is something Race Po!nt is exceptionally good at. I’ve always believed in this secret—It’s simple: If you focus on your customers, they’ll be the ones who drive your growth. Happy customers are the best investment for long-term success.—Anita Carroll, Owner & Chief Strategist

This customer-centric approach isn’t just a philosophy—it’s at the heart of everything I do. By deeply understanding your customers, I position you to thrive in a fast-evolving landscape. But to truly turn this understanding into meaningful growth, is just the start, your business need more than just insight.

To succeed in strategic initiatives and digital transformation, your business needs  DIRECTION, FOCUS, AND COORDINATION.

That’s where I come in, your Chief Strategy Officer (CSO). I can help you generate significant value by aligning your efforts and resources toward your business goals. By tracking the latest social media trends (which involve staying updated on what’s working in the digital landscape, what your competitors are doing, and understanding shifts in your customer behavior), using carefully designed visuals, and seamlessly integrating them into your digital business strategy.

In addition to digital marketing services, RP’s solutions for business growth also include the following:

• Content Creation Framework
• Social Media Strategies, Management—Cross channel business profile set-up.
• Web Site Design and Management
• Graphic Design (ad banners, info graphics, brand identity/logo)
• Author Solutions: Book Cover Art and Design, formatting, brand awareness
• Digital Manipulation Design
• Photography—Photoshoots (product, scenic/nature and portrait)
• Search Engine Optimization (SEO) – Growing your Google rank organically
• Evaluation of existing client channels. (Owned, earned and paid media.)
• Audit of existing client content. (Business goal vs rank, key words, site tags.)
• Buyer/customer persona mapping.
• Google analytics and advertising.

Learn more about RP’s:  Book Cover Services

Learn more about RP’s:  Website Creation and Re-Design Services

For over 25 years, working with a portfolio of respected global clients and brands, I have helped establish, polish or reinvent early stage or mature businesses with innovative marketing and graphic design specialties.

I support any one individual or business that is in search for ways to elevate their visual brand representation and online visibility.  Over the years I’ve been fortunate to work with book publishing houses, official organizations/municipality/HOA’s, small business owners, Attorneys of Law, Fortune 500 businesses, Real Estate Brokerages, Literacy Agencies, Self-Publishing Authors including New York Times Bestselling Authors, and Artists.

I can assure you, I am a dedicated professional, and place all of my clients as my number one priority, and welcome you to browse around this site to learn more about what I am about and please, do not hesitate to contact me with any questions at anita@race-point.com. I look forward to hearing from you and learn about your project.

—Anita B. Carroll, Owner & CSO – Chief Strategist

Meraki Volleyball LLC, NH (elite volleyball program) – 3-year Marketing Campaign: At the outset of this marketing project, Meraki was managing just 2 volleyball teams and offered private lessons. Their business goal was to expand their club, increase national competitiveness, and raise awareness about their services. Today, Meraki has grown to 16 teams, broadened their training offerings, and moved to a larger facility. Our Chief Strategy Officer, Anita B. Carroll, worked closely with Meraki, and was strategic in how she helped Meraki refine their approach. She had a deep understanding of their brand’s strengths and potential, guiding them through a process to effectively grow their base and achieve lasting success.

“Meraki already had a solid and sought-after product; the key was to provide clear direction in reaching their target audience, ensuring a focused approach to messaging, and coordinating these efforts seamlessly across all their online platforms. We also implemented several grassroots initiatives, blending traditional marketing tactics to expand our reach and build a more personal connection with the audience. The success of the campaign hinged on understanding the audience’s needs and desires, which allowed us to focus on the right elements and make the brand resonate more deeply. Meraki’s brand practically sold itself because it demonstrated all the critical factors necessary for long-term success, and our coordinated strategy brought those elements to life in the most impactful way. How can you not win when the brand name, Meraki, itself means

‘to do something with soul, creativity, and love…when you leave a piece of yourself in your work. A labor of love.'”

—Anita

Browse through here to view all of the design and photography works created for Meraki.

AWARDS

“…I don’t enter competitions but it is always fun when my clients do.” —Anita

Joel Friedman—The Book Designer GOLD STAR Winner Recipient

The Silent Tempest Trilogy Cover Series | Book Cover Design by Anita B. Carroll

“Anita was great to work with, and did covers for the entire triology. She’s one of those rare cover artists that read the book before brainstorming any ideas. I’ll definitely be hiring her again for my next book!”—E.J. Godwin, Author of The Silent Tempest Trilogy

“I’m sure Anita appreciates the testimonial, Ed. Especially because it’s for this dynamite cover with beautiful, luscious textures and quite a bit of menace at the same time.”—Joel Friedman, TheBookDesigner

“What an awesome surprise, Mr. Godwin! I’m truly humbled by this recognition. Winning this award is such an incredible honor, and it really means the world to me. I am so honored to have had the opportunity to create these book covers for you and work closely with you on your trilogy. It is such a wonderful trilogy. The story is a perfect blend of suspense and imagination. Every twist and turn kept me on the edge of my seat, and I absolutely loved it! Your talent as a writer really shines through, and I am grateful for the opportunity to contribute to your amazing work and to be part of your journey. Thank you for trusting me with bringing your vision to life!” —Anita

Behind the scenes…

Here’s a little peak inside behind the scenes of the making of the Silent Tempest covers. Anita used a digital manipulation method which is the manipulation and blending/merging existing imagery. The images on the left display what she started with:

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In creativity, the only limit is your imagination…

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Writers Guild Blue Ribbon FIRST PLACE Award Winner Recipient

When The Sun Was Mine | Book Cover Design by Anita B. Carroll

“Thank you so much, Author Darlene Jones, for submitting my cover art design. It was such a fantastic and exciting surprise to learn that it received first place! I’m grateful to have been part of bringing your book to life.” —Anita

Business Card Design Project

Acura of Portsmouth, NH—New Business Card Design.

Commissioned to design new business cards for the dealership, Anita carefully crafted a variety of options that aligned with the dealership’s brand and vision. A range of unique designs were presented, each with a distinct look and feel to offer the dealership different creative directions. Browse through the collection of designs here to see the various options presented, and discover which one the dealership ultimately chose to represent their identity moving forward!

BOOK COVER PROJECTS

AVAILABLE NOW—Just completed, cover redesign project for Award-Winning Jennifer Chase’s Emily Stone Thriller a six book series.

Cover Art and Design provided by Race-Point.com, visual designer Anita B. Carroll

“Working with Jennifer, an award winning and successful USA Today bestselling author, has been an incredible experience. Together, we worked closely to develop a concept that would capture a strong female presence while also subtly hinting at key locations and events in the story. For example, in Book 3, we incorporated photography from Hawaii, where the story originates, and in Book 4, we highlighted a significant fire central to the plot. Throughout the entire process, it was crucial to maintain consistency in Jennifer’s author brand, ensuring that each cover clearly connected to the Emily Stone Thriller series while standing out as its own. The challenge of keeping the visual identity strong across all six books was exciting, and I’m proud of how the design reflects both the heart of the story and Jennifer’s established brand.” —Anita C.

Discover all of Jennifer Chase’s books.

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AVAILABLE NOW: THE TRANS HUMAN PROJECT by author Erin Rhew. Find it here: Erin Rhew’s Website

Cover Art and Design provided by Race-Point.com, visual designer Anita B. Carroll

“It’s always an honor to work with Erin, and I absolutely loved collaborating with her on her book project. She gave me the creative freedom to design, which is truly every graphic designer’s dream! Erin’s vision, combined with her incredible talent as a writer, made the entire process so rewarding. Wishing you the most successful book launch, Erin—you are an amazingly gifted writer, and it was such a privilege to be part of your journey.” —Anita

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JUST ADDED—NEW COVER DESIGNS – Just completed these SCIFI cover designs for Deek Rhew’s new Osiris series. Books one and two are now available to purchase! View all of Deek Rhew’s books.

Also check out Deek’s 122 Rules Series

SoMe Chatter:

Race Po!nt can help you with your online { VISUAL DESIGN } Business Presence needs.

Website design services include:

Custom Web Sites/Re-Design ~ Website Usability Testing ~ Social Media Sites (WordPress, Blogger, Facebook, LinkedIn, Pinterest, Twitter and more) ~ Web Advertisement ~ Web Graphics

  Learn more about Race Po!nt Web Design Works Services.

Portfolio: Web Site Design Works

To inquire about our visual design and/or digital marketing services, please email us at:  info@race-point.com or fill out the form below.   If sending a direct email, please be sure to include a subject title to help us respond faster.