About Books—Let’s Cover It!

Visual Designer and Photographer Anita B. Carroll is a featured Cover Artist by #1 New York Times Best Selling Author COLLEEN HOOVER.

Hi Creative Writer—Congratulations!

Since you arrived at this page I am guessing your are ready to publish your next book…or perhaps this is your FIRST book—either way, it is Super Exciting!!

First impressions are crucial when marketing your book, and I can help you with the following to ensure your book is presentable both inside and out. I aim to make your book look professional and that it is the right fit for your genre.  I support both fiction and non-fiction works:

Book Cover Art Design:

I create designs based off of imagery you might have already picked out and just need the text implemented or can also design fully customized artwork. I am open for anything and can also provide guidance in terms of best practices.  My goal is to create a cover for you that you both love and can be proud of…so let’s discuss your details. The cover design process can take place any time. So, once you have all the book specifications finalized, I will be able to complete it.

Interior Book Design/Layout/Formatting:

I love organizing content! Anything from creating your table of contents, page layout, to inserting imagery into your interior pages.

In order to be most successful, the interior book design process take place after your manuscript has completed the FINAL DRAFT round. This means a completely proofread and edited manuscript.

Author Branding and Identity Design:

To help complete your visual presentation for perhaps an upcoming book show, your website or your online social media representation,  you will need the following:

  • SWAGS: Anything from t-shirts, display banner, bookmarks, flyers, posters, business cards…really anything you can think of you want potential readers leaving with an everlasting memory of you and your books.
  • Social Media Graphics: Are you on Instagram or perhaps Facebook? When announcing new books or upcoming shows it is great to use informational graphics to help readers get all the information they need in one place.
  • Social Media Strategy and Management:  Don’t want to deal with the hassle of creating and posting announcements on your Instagram feed or Facebook accounts? I can take all the worry from you and manage whichever element you don’t want too.
  • Website Creation and Management:  Don’t know where to start or have the time to maintain your site?  I can help you at any stage you might be at.

Don’t see something you’re looking for?  Let me know, if I don’t do it, I am surrounded by the most talented people in our field and we will be able to assist you.  Contact me at:



Feel free to fill out the form on my services page.


Anita B. Carroll, Visual Designer/Digital Manipulation Artist

~ Little bit about me ~

As a digital manipulation artist, I love pushing the boundaries of design that goes hand in hand with your story telling.  I don’t chase trends or follow crowds, and am guided by passion and love for clean, elegant and minimal design. My approach is to create eye catching and memorable imagery for my clients that authentically resonates with their brands and a global audience.

As an artist, I believe emotion sparks inspiration and you, the author, is a key element to ensure the visual representation is true to your story.

After relocating to the greater Boston area 19 years ago, I formed
Race Po!nt, an internet-based consultancy specializing in visual design.
Race Po!nt has its origins in my years of former experience working with
small Silicon Valley-based Internet startups and Fortune 500 companies
alike where my experience in web user interface design, usability and
branding were central to many marketing efforts. Today, clients
including international publishers, independent authors, artists and
small business owners partner with Race Po!nt to manage their graphic
design needs; social media strategies; book cover art & design creations;
logo, brand & identity designs; promotional & marketing designs; business
cards; banners; posters; flyers; video advertisements; custom website
design & content developments including WordPress and Blogsite
platforms; business marketing and management.
One day, serendipitous, my passion for creating art fatefully intersected with my love for reading. Each book has its own unique story and I believe the author should be involved in the creative cover design process. —Anita


An Examiner.com and Kobo Writing Life Featured Cover Design Specialist, and YATR Literary Awards Nominee for Best Cover Designer & Cover Design.

Anita’s work has been featured in Monadnock Living Magazine, Amherst Citizen, The Milford Cabinet, and The Union Leader.

Race Po!nt by Anita B. Carroll, is an internet-based Visual Design Consulting provider specializing in digital manipulation design and commercial photography with over 23 years of creative professional experience, and produces high-end quality cover creations for both print and online mediums. Supporting Publishers and the Self Publishing Author/Indie Writer community with all their graphic, brand and identity design needs, and offers a FRESH take on Book Cover Design, with the targeted audience in mind.  Anita often uses her own original artwork and photography, to help ensure the uniqueness of each novel.

Anita enjoys connecting with authors and publishers of any genre, please feel free to contact her directly at: anita@race-point.com with any cover design questions and/or needs.