The effects of type …

Recently I had the pleasure of working on an ebook cover re-design project for author Glen Romero, and it brought up an interesting topic of the importance of typography.

Also, discover how the cover design directly affects your book sales, with numbers, by going behind the scenes.  I talk about this re-design project specifically on KOBO’s “We’ve got you covered Friday!” segment.

Each font type, sets the mood, and the effects it has on the message is quite astonishing.

Here is what Romero’s book cover looked like prior to me “playing” with it.

Before picture of book cover before I
The before picture of book cover before I tweaked it.

Once I saw his cover, I knew I wanted to work with the type.  I read the first chapter of the book to get an overall feel of the setting and vibe of the story.  I could feel a design forming in my mind, and found the illustration work by Erika Harm, very fitting to this story.  So I simply stripped the text and began working on it.

And this is what I ended up with …

After picture of book cover once I
The after picture of book cover once I tweaked it.
Welcome to the FIGHT: Silent Wars Author:  Glen Romero eBook - Kindle Edition
Welcome to the FIGHT: Silent Wars
Author: Glen Romero
Layout & Type: Anita B. Carroll
eBook – Kindle Edition

Anita took the time to help me with the cover art for my novella Welcome to the Fight. Before she fixed the cover it was a great picture with simple text that showed all of the experience I have, none. Now because of her I have a cover that looks professional with great art. Her work is fantastic and she is easy to work with. When I publish my next novella I will go to her. I have seen a noticeable increase in traffic with the number of down loads from Smashwords and Amazon, which I contribute to her work on my cover. —Glen Romero, Self Published Author of “Welcome to the Fight.”

Effects of Type

I had so much fun tweaking the cover, and as I was saying in my previous post “surreal” … THIS. Is the best reward I could ask for:

“Anita you did me a solid with that cover change. I really love the look, it has the feel I’m going for. I had good artwork that I added a title to.  Now, I have good artwork and a good title image. It’s the difference of night and day. What I had, was almost criminal for the art I had. I love it Anita.”—Glen Romero, Author of “Welcome to The FIGHT: Silent Wars.”

Thank you Mr. Romero, I had so much fun tweaking your cover, and best of luck to you on your publication.

“… I have the best job!” —Anita

You can find the Kindle Edition for Glen Romero’s “Welcome to the fight: Silent Wars” on

For other mobile devices, check out Smashwords

Learn more about Anita:

Anita B. Carroll is a visual design consultant and owner of, supporting self-published authors and publishing houses with all their business brand identity design needs, and offers a FRESH take on book cover design.  Anita has over 17 years of experience within the visual design field, starting out managing creative initiatives for both online and print publications, for Fortune 500 Businesses in Silicon Valley, California.  Experience applying brand visual design and content guidelines consistently across several products. Anita is specialized in Heuristic Evaluation, Web User Interface Design with focus on online usability testing, a valuable skill when designing book covers for the rapidly growing digital market.  Anita is also an avid reader. Discovering book cover design has provided the opportunity to combine her works in photography and graphic design skills.

Anita’s work has been featured in the KOBO Writing Life, Anneli’s Place, Monadnock Living Magazine, Amherst Citizen, The Milford Cabinet, and The Union Leader.

Over the past 17 years, Anita has gained experience in both the United States and Norway,  and is currently working out of her home studio in New England—US, where she works with clients from around the world.

Anita is also an avid photographer and a Lampwork Glass Artist, and her works have been displayed at various galleries throughout the years. 


In her free time, she enjoys traveling and exploring what Mother Nature has to offer with her family. … You might spot her at one of the U. S. Cape beaches, biking the National Sea Shore trails, photographing the gorgeous coastline, as well as capturing beautiful moments through beach portrait photography.


To connect with Anita you can easily connect with her on Facebook  ( and Twitter (@RacePointUS).

Anita enjoys connecting with self-published authors of any genre, so please feel free to contact her directly at: with any cover design questions and needs.

Anita B. Carroll -

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