Branding for Authors in the Self Publishing Industry

Race Point business card design

Selling a book is an art form in itself, and there are some quite important areas to factor in to not only help reach your target readers, but most importantly to increase your sales. Brand Identity Steve Forbes once said “brand identity is the most important investment you can make in your business.”  As a …

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Branding for Authors in the Self Publishing Industry

The importance of cover design by anita@race-point.com

Selling a book is an art form in itself, and there are some quite important areas to factor in to not only help reach your target readers, but most importantly to increase your sales. Brand Identity Steve Forbes once said “brand identity is the most important investment you can make in your business.”  As a …