Anita B. Carroll is a visual design consultant and founder of Race-Point.com, supporting authors with all their business brand identity design needs, and offering a FRESH take on book cover design. Anita has over 17 years of experience within the visual design field, starting out managing creative initiatives for Fortune 500 Businesses in Silicon Valley, California. She is specialized in Heuristic Evaluation, User Interface and Experience Design with focus on online usability testing, a valuable skill when designing book covers for the rapidly growing digital market. Anita is also an avid reader. Discovering book cover design has provided the opportunity to combine her works in photography and graphic design skills. In her free time, you might spot her at one of the U. S. Cape beaches, biking the National Sea Shore trails, or photographing the gorgeous coastline and capturing everlasting moments with her beach portrait photography services.