We’ve got you covered Friday: let’s talk numbers

This is an article I wrote for Kobo’s Writing Life, back in November of 2013. It is a study that display the direct impact the cover typography has to your book sales. Since it contains such valuable information I wanted to share it.
If you have had similar experiences please include your comment, I would love to hear from you. —Anita (Facebook: http://www.facebook.com/RacePointUS)

Kobo Writing Life

By Anita B. Carroll

How important do you think your cover design is? Is it worth it to spend the money on a professional designer? That’s a good question and you would expect me, a designer, to push for hiring a pro.

However, when you look at the facts, the question really is, can you afford not to hire a designer?

A book cover re-design project, analyzed.

Let me show you a cover re-design project I worked on with self-published author Glen Romero for his novella “Welcome to the Fight: Silent Wars”.

Some months ago, I was invited by Mr. Romero to review his cover, which he himself had designed.  To be more accurate, he did the typography, not the illustration.  Here is an image of what the cover looked like, with Romero’s type design:

anita 2

My initial thought was that the typography was weak and perhaps a bit on…

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