Let’s Talk Numbers – The Importance of Cover Design

Discover how the cover design directly affects your book sales by going behind the scenes with a designer —Anita B. Carroll from race-point.com— On KOBO's "We've got you covered Friday!" segment. http://kobowritinglife.com/2013/11/22/weve-got-you-covered-friday-lets-talk-numbers/ To the Kobo Writing Life Team - Thank you for hosting me on your "We've Got You Covered Friday!"  this week. It was …

Branding for Authors in the Self Publishing Industry

The importance of cover design by anita@race-point.com

Selling a book is an art form in itself, and there are some quite important areas to factor in to not only help reach your target readers, but most importantly to increase your sales. Brand Identity Steve Forbes once said “brand identity is the most important investment you can make in your business.”  As a …

A Fresh Take on Blue … ‘A Gloved & Girdled Memoir by Author Charlotte Ashurst.’

Book Cover Design by anita@race-point.com

Last week I presented various illustrations for the 'Confessions of a Blue Tomato' book cover.  Over the weekend I have had some more time to think about the story,  and knowing my author client is drawn to a specific portrait photograph, I knew I had to have another go at it.  After all, digital image …

What every writer should know – Book Covers: 12 Do’s and Don’ts

I was a guest blogger on Anneli's Place, and shared some great tips for authors. 12 things every author should know when working with a book cover designer So come on over to Anneli's Place and check it out! ~ To connect with me and see more of my work, check out: Facebook: https://www.facebook.com/RacePointUS Portfolio Website: http://race-point.com …

Designing Book {COVERS} Using stock photos …

For Self Published and Indie Authors ... ... using stock photos can definitely be the most cost-effective solution when designing book covers. Searching for the right photo however, can be a time-consuming task, but ... ... I really enjoy searching for the perfect one.  ~ * ~ Book Cover Designs & Layout: Anita B. Carroll, …

The effects of type …

Recently I had the pleasure of working on an ebook cover re-design project for author Glen Romero, and it brought up an interesting topic of the importance of typography. Also, discover how the cover design directly affects your book sales, with numbers, by going behind the scenes.  I talk about this re-design project specifically on …

Boston is in bloom …

{ B o s t o n } is waking up from a long cold winter sleep ...  

Scenes Captured …

{ S A i L S } I can't change the direction of the wind, but I can adjust my sails to always reach my destination. - Jimmy Dean Captured through the lens ... Old Silver Beach, Cape Cod, MA - USA { S A i L S } - Photography ©Anita B. Carroll - …

Website TYPES

So, how do you determine whether or not you should establish a full custom website vs a blog site?  Or simply create a Facebook page? When deciding which direction to take your business presence online, it is important to keep in mind these 4 Deciding Factors: The type of business you are.  I.e. floral shoppe, …

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